One of the projects at Tetra Pak that I’m really pleased with was to establish a digital presence for the in-house printed magazine Utsikt (Eng.; view, outlook, vista).

We built an on-line Utsikt for fast news, we produced less printed magazines per year and established a signage solution as well as branded video channel. These three+one independent channels now work together so on the signs we refer to the magazine or offer more information on-line. In the magazine we offer QR-codes/linksĀ to the on-line channel where among other in-dept video material is presented. All four channels support each other and have a common look and feel. The videos produced are branded in the same way. So far I have not seen any other example of four internal channels working in harmony and supporting each other.

The effect on getting the message across has been amazing.

© Copyright 2018 Lennart Hagberg

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